Zeta Experiential is founded by Zack Grice, whose 26 years of leadership roles in marketing, brand strategy, partnership development and sales coalesce in a holistic, innovative perspective on business growth opportunities to serve partner brands, media companies and event organizations.

Highlights:

• Served as Publisher and Managing Director for Bicycling and Runner’s World; led business transformation strategy and maximized financial performance for all aspects of $40MM/year integrated global media brands.

• Built, sold and executed multimedia advertising campaigns and event sponsorships (from $5,000 to $1MM+) for auto, financial services, travel, CPG, food and beverage, beer, wine, footwear, apparel and endemic (cycling, running and outdoor) categories.

• Established profitable partnerships with leading endurance events worldwide to drive adoption of leading-edge technology and best-in-class services: (1) championed data innovation to grow SilverLine’s network audience +117% YOY, and (2) leveraged media and membership perks to add 155 new event partners to Outside’s FinisherPix and AthleteReg clientele.

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TESTIMONIALS

Zack is one of those rare individuals who delivers his deep commercial savvy with integrity, enthusiasm, and kindness. That’s a winning formula. He brings partners together in a way that’s brilliantly strategic, and also genuinely human. I’d work with him again in a heartbeat.

E. Holden Comeau, Co-Founder and CTO, SilverLine 

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The words that come to mind when I think about Zack are "a step ahead." In the years that I worked with him, first at Rodale and more recently at Outside, Zack never showed up for a meeting without an idea or solution that demonstrated creativity, foresight, and preparation -- he was always a step (or three) ahead in thinking through the best answer to our clients' needs. And that was matched by an ability to communicate, negotiate, and deliver that rank in the very top of the sales leaders I've worked with. What a privilege to have worked with someone who's a true professional and good all-around human.

Jon Dorn, CEO, Teton Gravity Research

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I've had the pleasure of doing business with Zack on multiple occasions over the past 15 years, for both my own events and for clients' events. He knows the endurance/active lifestyle space as well as anyone, and knows how to craft a partnership that works for all sides. Most importantly, he does it with the highest level of integrity and professionalism. Looking forward to the opportunity of working with him again soon.

Richard Adler, Executive/Entrepreneur in the Sports and Live Event Industry

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Zack is a trusted and respected presence in the outdoor and cycling industries, known for his patience, integrity, and relentless commitment to finding the right solutions. He brings over two decades of experience in media and sales strategy, along with deep-rooted relationships across the cycling community. Zack approaches every partnership with thoughtfulness, professionalism, and a quiet drive that consistently delivers results. Brands looking for a partner who truly understands the industry, and cares deeply about the people in it, will find exactly that in Zack.

Katie Cruickshank, VP Advertiser Solutions + Client Service, Outside, Inc.

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Over the years I've been able to count on Zack for fresh ideas, creative thinking and thorough implementation. I always look forward to our next meeting and know he’s got a great plan already spinning in his head. Easy to work with and super smart, Zack has been an industry favorite of mine for over 20 years.

Eric Hawkins, President/Owner, Park Tool